AP TECHNOLOGY GOES HOLLYWOOD WITH MOBILE PAYMENTS AT ANNUAL NACHA AND TRANSACT 16 CONFERENCES
Actor/Producer Kevin McCorkle and Analyst Daniel Csoka Join Payments Pioneer AP Technology Onstage to Discuss Making Mobile Payments a Box Office Success for Businesses
PHOENIX and LAS VEGAS—April 18, 2016— Actor Kevin McCorkle has approximately 100 movie and TV appearances under his belt, performing alongside some of Hollywood’s biggest stars. Also the co-owner of a successful production company, McCorkle takes the stage today and tomorrow to appear with mobile payment experts Richard Love and Greg Wilfahrt from AP Technology as they address attendees at the annual NACHA Payments and Transact 16 Conferences. Joining the trio onstage during the Transact 16 show in Las Vegas is renowned mobile analyst Daniel Csoka, Managing Director of Mobile Money Matters.
Thousands of executives from leading companies and financial institutions are gathered this week in Phoenix (NACHA Payments 2016) and in Las Vegas (Transact 16) for two of the country’s largest conferences dedicated to the electronic movement of money and data in the U.S.
Today’s mobile payments panel at NACHA Payments 2016 is titled, Mobile Payments Using ACH: The Better Way to Pay, with the session featuring McCorkle, Love, and Wilfahrt. Tomorrow (April 19), that trio is joined onstage by Daniel Csoka for a panel at Transact 16 (powered by the Electronic Transactions Association). This session, titled Mobile Transactions and Data in the Wild West: The Good. The Bad. And the Ugly, will use a “Wild West” theme as an entertaining way to show attendees how to strike gold through strategic mobile payment initiatives, using “data” as a focal point. Both mobile payment sessions feature insights from innovators that are impacting the future of electronic and mobile payments spaces, today:
“The question isn’t whether mobile payments will proliferate, but rather, how can we all leverage this anywhere-anytime opportunity to drive revenues effectively,” said Richard Love of AP Technology. “Worldwide, consumers are already transacting $620 billion via mobile devices this year,” added Love, referencing a 2016 report from Taiwan-based analyst firm, TrendForce. “The B2B sector is moving that number considerably higher. Imagine the amount of data associated with those transactions and what can be done with that information to create awesome experiences on both sides of the transaction. That’s what we’ll explore onstage at the NACHA and Transact events.”
Kevin McCorkle says that he shares Love’s enthusiasm over the opportunities presented by transacting via mobile devices and believes that user reviews will advance—or inhibit its growth. “Adoption of mobile devices as the go-to method for payments will depend largely upon user experiences,” stated McCorkle. “As in acting, it’s all about performance, from ease of use, to security, ubiquity, speed, and the value users get as a result of using a mobile device over some alternative form of payment. What’s not to like about the ability to do business securely, at any time, wherever we are? Mobile payments are re-shaping the way we conduct business.”
Unfortunately, as transactions increase via mobile devices so does fraudulent activity and criminals become more creative as they look for ways to exploit on-device payments. Security is foremost on the mind of end consumers, says analyst Daniel Csoka, with use of data a major concern. “Even though there still remains a lack of confidence in payments made using mobile devices, more consumers and businesses are becoming enamored with mobile as a better way to pay.
“Much is being done to evangelize mobile transactions as a secure method of payment,” Csoka continued. “I think that message is beginning to resonate positively in business and consumer sectors. Now the attention is turning to the goldmine that is ‘data.’ And with the growth of data generation brought on by the Internet of Things, the use and protection of personal and corporate data will have an enormous impact on mobile payment growth during the next five years. Transact 16 attendees will enjoy the session we’ve prepared, whether they already have a mobile payment strategy, or are looking to formulate one.”
As moderator of both the NACHA Payments 2016 panel and the Transact 16 session, Greg Wilfahrt says that he is looking forward to discussing a wide range of mobile payment topics with his assembled panel of payment experts. “Attendees are in for a pair of enjoyable sessions,” said Wilfahrt. “We have a super-accomplished actor-producer that ‘gets’ mobile payments as few do, a pioneer in payments that is architecting the actual payment systems we use, and one of the foremost analysts in the wireless space to provide analytical insight. I am confident that our payment practitioners will capture the essence of mobile transactions from very different perspectives in two very entertaining panel sessions,” Wilfahrt said.
At last year’s Mobile Payments Conference, AP Technology unveiled a “Mobile Payments Bill of Rights,” co-authored by Love and Wilfahrt. Wilfahrt traveled to Washington, D.C. and presented the Bill of Rights to members of Congress on Capitol Hill as a “best practices” document that he says is designed to help guide businesses toward adopting mobile payment standards that promote growth, confidence and accountability in wireless transactions.
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